L’Oréal Paris launches campaign with hijab-wearing model

L’Oréal Paris has made history by casting beauty blogger Amena Khan as the first hijab-wearing model in their latest hair campaign.


Amena, 34, from Leicester, proudly flaunts her beautiful head scarf saying “Whether or not your hair’s on display doesn’t affect how much you care about it”. Amena is amongst other male and female UK influencers, including Dougie from McFly, and model Neelam Gill, who promote the new L’Oréal product Elvive.


Cheryl Cole, ex Girls Aloud singer, also features in the advert after being out of limelight for around two months, showing off her gorgeous long glossy tresses.


Writing on Instagram, Amena said:

“A game changing new campaign!!! 👏🏽❤️ So… lately I’ve had a complex relationship with my hair feeling lacklustre. When I take off my scarf, I want my hair to be more radiant – don’t we all?”



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